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While Black Friday dates could initially go unnoticed in places other than North America, the practice of massive discounts on these occasions has already spread to other continents. The truth is, if we choose to shop online in the hope of resisting certain offers, we are completely mistaken. It is in digital that the greatest number of sales manipulation strategies are materialized, with subtle but effective appeals that make shopping irresistible.

Modern cyberattacks have become heavily automated. If organizations try to defend against these attacks manually, the fight becomes man versus machine, with highly unfavorable odds for the organization. To successfully protect against automated attacks, it is essential to fight fire with fire – or in this case, machine with machine – by incorporating automation into cybersecurity efforts. Automation levels the playing field, reduces the volume of threats, and allows for faster prevention of new and previously unknown threats.

The success of an industry is reliant on its economics – the production, allocation and use of its goods and services. Cybercrime, like any ­other industry­ or business, maintains its own economy of commoditized ­products and services.